By Ken Goff

When using the phrase ‘employee appreciation’, we immediately associate this with how the management display recognition towards the efforts and contributions of the employees: are the management appreciating the value that staff members bring to the organisation, by bestowing reward and recognition on employees?

Perhaps, a key factor that we should be considering in employee appreciation is ‘employee self-appreciation’: how much do staff recognise their own value proposition within the organisation?

In my working life, I encounter people, on a daily basis, who introduce themselves to me as “I’m just the Service Desk Analyst” or “I’m just the Operator”: emphasis is always put on the word just. On every occasion, my response is the same … “no, you are the Service Desk Analyst” or “no, you are the Operator”, with the emphasis placed on the word the.

By using the word just, the employee is sending out a message that says, “I don’t really value my role”, and if that’s the case, why should other employees provide you with the appreciation you are looking for?

Why are you introducing yourself as just …? Perhaps it is because you are being influenced by what you think the other person’s opinion is of your role: “they probably think my job’s not very important, so I need to reflect that when I introduce myself”

We need to influence other people’s understanding of our role, by introducing ourselves in a positive manner, that demonstrates our own belief in the value proposition that we provide to an organisation: “I am the person that gets a certain type of work done around here”

As an executive, who clearly believes their job is important, I will say “I am the Director”: this influences other people to give me the respect that comes with that role … so we need all employees to say “I am the ….” which influences everyone else to give them the respect that should come with their role.

Now that others respect your role, they can start demonstrating their appreciation of you.