Human Marketers vs Artificial Intelligence

January 30, 2024

Mind vs Machine is a marketing challenge by our partner Streamly and the Content Marketing Institute. The challenges bring two expert teams head-to-head to craft their most creative, innovative and winning content marketing pitch.


The trick is one team relies on the power of the human mind; while the other has AI as a teammate.

Cathy McPhillips, Geoffrey Director, and Mark Kats compete for a change to prove whether AI- with a little human help- can outperform human creativity or if the human mind remains the key to innovative marketing of the future.


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