In this interview, Talib Hashim, the founder of TBH Advisory, a company that recruits Emiratis in the private sector, talks about the evolution of his recruitment agency and the approach they have taken towards Emiratisation.

He emphasized that Emiratisation should not be viewed solely as a recruitment problem, but as a strategic endeavor that involves an entire organisation.

Talib talks about the challenges faced by Emiratis in the private sector. He explains that Emiratis are reluctant to work within private companies as they prefer to the public sector. However, he highlights the need for companies to provide a clear value proposition to attract Emiratis.