In this interview, Markus Donath, a digital transformation expert, discussed the challenges and strategies associated with digital transformation, particularly in Germany.

Donath emphasised the importance of focusing on people, processes, and technology in equal measure. He highlighted the necessity of change management processes. He also stressed the role of human resources in ensuring the right digital transformation officer is in place to lead a company.

The cost and potential digital divide of digital transformation were also discussed, with Markus suggesting starting with small successes to generate momentum. Omnia asked how individuals can be part of the process, to which Markus recommended seeking out practical training and coaching.

The discussion concluded with the acknowledgment that regulations and bureaucracy are significant obstacles to digital transformation in Germany.