It is a typical business day for a marketing professional. She arrives in the office, turns on her computer ready to use a special software to do her work. “Your software license is expired. Please contact the sales team of the software company.” is the message she sees. Frustrated, she immediately contacts the sales team of the software company to have the software license extended.

Survey finds that businesses in the Middle East do not feel “future-workforce-ready” in 60% of cases. Understanding the rapidly changing world of work is pivotal to preparing organisations and individuals for the future of work. PwC’s latest report, Middle East Workforce of the Future, explores…