More than half of respondents in MENA aware of the concept of social recruiting
The Bayt.com ‘Social Recruiting in the Middle East and North Africa’ poll has revealed that more than half of respondents (65.6%) in the region are aware of the concept of social recruiting, and eight out of 10 believe that social media platforms are a good way for employers and candidates to engage through industry-related discussions.
Social media is also considered to be a great platform for employer branding by 79% of respondents, with the majority of job seekers (79.8%) stating that they will check a company’s social media profile before applying for a job. Two thirds of job seekers (65%) have a strong desire to see job postings shared on social platforms, while 67.6% will click on a social media-posted job opportunity either ‘very often’ (33.7%) or ‘quite often’ (33.9%). Added to that, 21.8% of jobseekers said that they would love to combine their job search activities with company research. In the meantime, while 29.7% of job seekers believe that a dedicated job site will be very useful to them, a majority are starting to see the benefits of enhanced social recruiting, with 32.9% saying that a job site with both social and career content dimensions would be most beneficial.
Suhail Masri, VP of Sales, Bayt.com, said: “Indeed, having a shiny online presence, whether for companies or professionals, has never been more important. For employers in particular, simply having a static website is no longer enough, with almost 80% of job seekers checking a company’s social media profiles before applying.”
In terms of companies jumping on board the social recruiting trend, 58.5% of respondents state that their organisation advertises jobs on their corporate social media profiles. Though, 30.5% of respondents state their companies ‘rarely’ do so. Eight out of 10 (82.3%) of employers research a candidate online before calling them for an interview. Particularly, 36.9% state they do so ‘all the time’. Moreover, while 56.1% of employers claim not to have hired a candidate through social media, 18% of those who have, state to have done so through “professional” social media sites rather than casual social media networks.
Social platforms are viewed positively from a job seeker perspective as well. More than half (55.4%) of respondents polled by Bayt.com believe that they are more likely to be hired if they are active on social media channels. This is in line with the perception of employers, who claim they find better candidates on the social media platforms (according to 26.3%). Employers looking for candidates on social platforms look mostly for professional experience (23.8%), and industry knowledge and expertise (23.6%). They are also looking for candidates who will be a good cultural fit within their company (19.4%), whose profile demonstrates professionalism (16.9%), and who have an appealing tone of voice or method of communication (14%). Colleague testimonials are also considered important by 2.2% of respondents.
Masri adds: “Today’s digital world makes online connections more important than ever before, and job seekers in particular must bear this in mind when developing social profiles that can, potentially, attract an employer. At Bayt.com, we’re very proud of being leaders in the social recruiting trend, having given job seekers the ability to create beautiful and attractive professional social media profiles for years now.”
Data for the Bayt.com ‘Social Recruiting in the MENA’ poll was collected online from September 16-October 23 2014, with 5,869 respondents from UAE, KSA, Kuwait, Qatar, Oman, Bahrain, Lebanon, Syria, Jordan, Algeria, Egypt, Morocco and Tunisia.
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