Critical Workplace Trends in the Middle East

April 30, 2024

Mona Abou Hana, the Chief People Officer of PwC EMEA and Middle East talks about the critical trends she believes stakeholders should focus on to ensure effective developments within the Middle East region.

Abou Hana explains that for significant developments to take place, such as economic diversification; the region must incorporate skills-based strategies, and public-private sector collaboration to create ecosystems and develop youth skills.

In this interview, she highlights the need for a collective effort to address challenges related to talent, such as upskilling, tenure, and compensation, and to protect intellectual property – all that to foster innovation.

According to her, the ability of the region to attract talent from other parts of the world must be met with continuous investment in future-proofing the workforce.

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