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AI Creates Bold New Future for Physical and Digital Worlds

April 6, 2023 thehrobserver-hrobserver-futureofdigitalworks

Research firm Accenture said that generative AI and other rapidly evolving technologies are creating a future for business that will merge both the physical and digital worlds

Research firm Accenture said that generative AI and other rapidly evolving technologies are creating a future for business that will merge both the physical and digital worlds

The Accenture Technology Vision 2023, “When Atoms Meet Bits: The Foundations of Our New Reality,” explores the technology trends underpinning the convergence of the physical and digital, as more businesses look to accelerate enterprise reinvention.

“The next decade will be defined by three mega technology trends—cloud, metaverse and AI—which collectively will collapse the distance of our digital and physical worlds,” said Paul Daugherty, group chief executive of Accenture Technology.

“While generative AI will have far-reaching impact, leaders must dive in now to achieve its full promise, as it will require significant investments in data, people, and customizing foundation models to meet organisations’ unique needs,” added Daugherty in a press statement.

The research identifies four trends that are believed to help create the new shared reality. They are: Generative. AI, digital Identity, data sharing, feedback loop between science and technology.

According to the research, 98% of the executives agree that generative AI will spark significant creativity and innovation and 95% usher in a new era of enterprise intelligence. The rise of ChatGPT has captivated the world’s attention on the power of generative AI to augment human capability.

“Accenture estimates as much as 40% of all working hours will be supported or augmented by language-based AI. Among business leaders, 98% of respondents agree AI foundation models will play an important role in their organisation’s strategies over the next three to five years,” said the firm.

Moreover, the ability to authenticate digital users and assets—the foundation for traversing digital and physical worlds—is now seen by 85% of executives as a strategic business imperative, not just a technical issue.

Accenture said that companies must break down data silos and modernising their data foundations. According to the research, 90% of executives believe data is becoming a key competitive differentiator within organisations and across industries.

Meanwhile, the feedback loop between science and technology is getting faster, around 75% of respondents believe that the relation between science and technology could begin to unlock the world’s grand challenges. 

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