Digital transformation is becoming more prominent in the workplace yet human resource professionals are resistant to embracing new technology and future-proofing the way they lead change to carry out their responsibilities. As tech continues to gain momentum and change the way business is conducted, HR professionals fear new technology will displace them. Instead of befriending the tech boom, they’re resisting it and struggling to attract and retain top talent.
Despite their concerns, Grand View Research says “the global human resource management sector is projected to reach $30 billion by 2025.” The help of technology is a key contributor to the expansion of the HR sector. Traditionally, HR held an administrative role burying them in paperwork with limited employee interaction. As the face of the company, their lack of a presence negatively impacted the candidate and employee experience causing companies to lose and miss out on top talent.
Today’s talent requires more personable interaction and relationship building. HR has since redefined their role shifting from an administrative to a strategic focus with a commitment to nurturing candidate and employee relationships as their top priority. To be successful, HR professionals realize they must partner with technology to automate and streamline systems so they can devote their time to building and fostering long-term connections.
Create Inclusive and Diverse Cultures by Eliminating Recruiting Biases
Most HR departments have an applicant tracking system (ATS) in place to house resumes and job descriptions. An applicant tracking system is a built-in compliance mechanism that helps eliminate bias when screening resumes, measuring diversity and attracting candidates. Many female candidates are dissuaded from apply to positions because job descriptions are unintentionally littered with aggressive and masculine language. It can be challenging to create unbiased job descriptions specifically for men, who naturally lean towards more masculine language.
rtificial Intelligence software such as Ideal can objectively screen candidates and expose biases in the recruiting process. Companies can customize and feed information to the algorithm to alter its behavior in what it looks for in candidate profiles. This can have a negative impact if the users feed the algorithm information that imitates their biased behaviors. When used responsibly, AI can make data-driven and objective decisions bringing companies the best candidates for their open roles.
Streamline Systems and Simplify Processes
ATS platforms play a dual role helping to reduce the amount of time spent reviewing resumes and enhancing the overall candidate experience. By entering keywords specific to the needs of the job description, ATS pull resumes that meet the required criteria and send them directly to the hiring manager for review. Companies reap many benefits of streamlining and integrating systems. One of the key benefits of an ATS is increasing productivity by taking over the management and processing of paperwork. This helps to free up time of hiring managers and HR giving them more time to devote to enriching their current employee experiences and improving candidate journeys.
Todd Horton said it best “employees don’t want affirmations from a robot. They want to hear authentic messages from people.” The goal of technology is automating, streamlining and simplifying processes so more time is spent nurturing relationships and developing employees.
The initial recruiting process is an ideal place to start as recruiting is one of the most time-consuming tasks and key responsibilities for human resources. On average, recruiters spend 60% of their time sourcingcandidates. Implementing and integrating technology can take on the repetitive and manual labor such as filtering resumes, scheduling interviews and simplifying the onboarding process without losing the personal touch candidates need for them to stay engaged in the process.
Automate Training and Development Initiatives
Artificial Intelligence is used in most other business functions, yet most underutilized when it comes to corporate training initiatives. Training is a time-intensive activity that requires the attention of employees and those training them. If training programs lack the ability to capture employees attention giving them takeaways to help them perform their job better or become better employees, the training will negatively impact the morale of the recipient.
Automating training with AI effectively engages employees while increasing productivity and developing their skill sets. As AI continues to evolve, it improves the way employees learn. It gauges employees knowledge throughout by distributing quizzes and tests to measure what they’ve learned. The advantage AI has over a physical human is its ability to adapt to the learning styles of each individual by focusing on their problem areas helping employees learn at their own pace.
Accelerate Employee Engagement Expansion
Technology can enhance company culture by improving the overall employee experience through automation. Employees with updated technology can be more productive and efficient in their jobs whereas outdated technology holds them back.
Gallup conducted a survey reporting 85% of employees aren’t engaged or are disengaged in their jobs. Nurturing employee development through technology is an effective and less costly way to keep employees motivated and on track to succeed in their position leading to increased engagement.
Encouraging collaboration within their team and throughout the organization with messaging services such as Slack keeps remote, international and in-office employees in the loop with consistently flowing communication. Slack is a free and simple way to send quick updates, brainstorm ideas, mastermind solutions, share files and work together regardless of location.
Embracing technology will allow HR to focus solely on their people and creating a thriving culture that attracts and retains the best talent in their industry. The benefits outweigh the cons of making technology the secret weapon for HR to leave the repetitive and administrative tasks to automation while they focus on creating a positive candidate and employee experience.
How are you befriending technology to remain competitive in your industry?
This article originally appeared at https://www.forbes.com/sites/heidilynnekurter/2019/02/10/tech-hrs-friend-or-foe-4-simple-ways-to-befriend-tech-to-create-winning-employee-experiences/#30ef05084fe9