How To Embrace Friction To Drive Breakthrough Ideas?

July 3, 2023

Yoon Su, best-selling author of “Friction and Iconic Advantage”, explains how not all friction is equal, and why a “healthy dose” of good friction might help people in innovation.


According to him, these are the key takeaways:

Good friction can lead to more happy, more memorable experiences.

Friction also helps generate new ideas and possibilities and can ignite innovation.

Organisations who seek the shortest path may miss out on the learning that come from failed experiments.


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