As the UAE government intensifies the Emiratisation plans amid global economic transformations, Tawdheef x Zaheb has emerged as a vital conduit, ensuring Emirati youth are strategically positioned to seize unprecedented opportunities.

The annual event aligns the government initiatives that are expected to boost Emiratisation in the private sector by providing opportunities to job seekers .

The event was inaugurated by His Excellency Sheikh Nahayan Mabarak Al Nahyan, a Cabinet Member and the Minister of Tolerance and Coexistence, at the Abu Dhabi National Exhibition Centre (ADNEC) on 15th November 2023.

The event, is a platform for Emirati youth seeking employment and employers looking to tap into national talent, drew a significant number of job seekers and left exhibitors satisfied.

The event’s organisers believe that it has shown the UAE government’s commitment to enhancing Emiratisation, especially in the private sector, aligning with recent mandates set by the Ministry of Human Resources and Emiratisation (MoHRE).

Fadi Harb, the Event Manager at Informa Middle East, the organiser of Tawdheef x Zaheb, emphasised the event’s broader significance. He highlighted the record-breaking increase in Emirati private sector employment from 2022 to 2023, underscoring the highest-ever rate of Emiratisation in the UAE’s private sector. 

Harb said that the event is organised to play a role in empowering Emirati youth to discover career opportunities aligning with their talents and aspirations, contributing to the national objective of self-reliance in human resources. 

The event attracted prominent participants, both governmental and corporate, such as Abu Dhabi National Oil Company (ADNOC), Central Bank of the UAE, HQ Armed Forces, Abu Dhabi Police, Al Ain University, Etisalat, the UAE Ministry of Interior, Abu Dhabi Commercial Bank (ADCB), Nestle, PricewaterhouseCoopers (PwC), Schlumberger, PepsiCo, Siemens Energy, and Schneider Electric, among others.

Khaled Bin Braik, Consulting Partner and Emiratisation Programme Leader, PwC Middle East, said in a statement that Tawdheef x Zaheb provides a platform to engage with determined and qualified Emirati talent.

Bin Braik pointed out PwC’s commitment to Emiratisation was evident in their extensive training programs for over 6,000 Emiratis, reinforcing their dedication to the UAE’s employment landscape.

The UAE has an ambitious goal to employ a minimum of 75,000 Emiratis in the private sector by 2026.