Core42, a technology service provider, is driving innovation by using a data-driven, AI-enhanced approach to recruit top talent, particularly for tech and digital roles. In an interview with The HR Observer, Ergul Hemmingsen, the CHRO at Core42 shared how they leverage market intelligence and advanced sourcing techniques to identify talent from global and local tech ecosystems. Their strategy not only broadens the talent pool but also emphasizes diversity, fostering a culture of innovation within the company.
One of the biggest challenges Core42 faces, Hemmingsen explains, is expanding the company’s talent base globally, especially as the company continues to grow and innovate in the UAE and beyond. To address this, Core42 is strengthening its global presence by enhancing its employer brand in key tech hubs, particularly in sectors like sovereign cloud and AI infrastructure.
Once talent is onboarded, Core42 ensures employee retention and engagement through comprehensive well-being programs, flexible work arrangements, internal mobility opportunities, and competitive recognition programs.
Hemmingsen explains that the company prioritises ongoing learning and development through mentorship programs and curated memberships. With a focus on creating a supportive, inclusive work environment, Core42’s blend of AI-driven recruitment and human insights reflects their broader commitment to responsible innovation.
What strategies do you use at Core42 to identify top talent in the market, especially for tech and digital roles?
At Core42, we leverage a data-driven approach and various specialised AI tools, to identify top tech and digital talent. By using advanced market intelligence and data analytics, we pinpoint regions with thriving tech ecosystems and target our recruitment efforts strategically. Our global sourcing approach allows us to uncover diverse talent pools, which aligns with our vision of fostering innovation through diversity.
By combining advanced sourcing techniques and data analytics, we explore both local and global markets known for strong tech ecosystems. This broadens our talent pool and helps us attract diverse candidates who can drive innovation at Core42. We also focus on building a strong employer brand to position Core42 as a destination of choice for top tech talent. Ultimately, our goal is to create a high-performing, diverse workforce that aligns with our strategic objectives.
With the fast-paced evolution of technology, what are the emerging skills or traits you prioritise when hiring new team members?
We recognise that AI and digital transformation are reshaping industries, and we seek individuals who are agile, capable of adapting to the evolving AI landscape, and who share our commitment to responsible, ethical innovation. These skills and values are critical to driving the next generation of digital solutions.
In addition to technical expertise in areas like AI infrastructure, data centers, cloud infrastructure, and digital services we prioritise candidates who demonstrate flexibility, a collaborative mindset, and a deep curiosity for continuous learning. As the digital landscape advances, these traits are essential for integrating and leveraging emerging technologies.
What are some of the biggest challenges you face when it comes to finding the right talent for Core42, and how do you overcome them?
Since launching at GITEX Global 2023, Core42 has experienced incredible growth, both domestically and globally. Core42 has been at the heart of some of the UAE’s most exciting innovations and technological advancements. Core42 has also set up an engineering office in the United States. As our organisation evolves, and geographic footprint expands, so does our hiring needs.
To attract global tech talent to the UAE, we are intensifying our efforts to amplify Core42’s presence in global tech hubs. While our regional brand is strong, we are committed to enhancing our employer brand by sharing our narrative of innovation, particularly in sovereign cloud and AI infrastructure. By aligning our talent strategies with our ambition to become a global technology service provider, we ensure Core42 remains an attractive destination for innovators and experts worldwide.
Once you have found and onboarded the right talent, what strategies does Core42 use to ensure employee retention and continued engagement?
Core42 is dedicated to fostering an exceptional employee experience that supports both personal and organisation growth. Our holistic approach to employee engagement ensures that our employees feel valued and supported throughout their journey with us.
We offer comprehensive well-being programs, flexible work arrangements, and hybrid schedules to support work-life balance. Our Employee Assistance Program provides emotional and mental health support, while internal mobility initiatives allow employees to explore new career opportunities within Core42. We also celebrate achievements through competitive rewards and recognition programs that contribute to a culture of appreciation.
To promote ongoing learning and development, we provide opportunities for both technical and leadership skill development. Mentorship programs and curated memberships encourage networking and knowledge-sharing. We also collaborate with business stakeholders to map out a milestone-based employee development journey, giving new hires the guidance they need to thrive from day one. Additionally, we have a dedicated program for developing UAE national talent, reinforcing our commitment to nurturing organic and local talent that can evolve into leaders in the technology field.
Do you use AI to assess whether a candidate is fit for Core42?
At Core42, we combine AI with human insights to ensure we identify the best candidates. While AI augments our recruitment process by streamlining candidate assessments and improving accuracy, the human involvement is essential to avoid inadvertent bias and inform the best decisions.
We have actively evaluated and implemented various AI tools in our assessment and selection processes, allowing us to streamline our recruitment workflow and improve accuracy. We intend to continue integrating leading market tools that enhance the overall process in order to identify individuals who align with our technical requirements, culture, and values.
This blend of AI and human judgment reflects Core42’s broader approach to responsible AI development—balancing innovation with ethical considerations and transparency. Through this approach, we create an engaging and efficient candidate experience while identifying individuals who will thrive at Core42.