All times of days are not created equal. People behave differently in the different parts times of the day and in particular, our cognitive abilities differ during the different times of the day.

Moring in general people are more analytical and in a slightly better mood, but there are still around 20% of people who are rather night owls and their performance peak is way later in the day. This is called chronotype.

Our cognitive abilities don’t remain static over the course of the day. If you know enough about yourself and enough about this general pattern you can find the best time of the day to do certain kind of things.

At HRSE (formerly known as HR Summit and Expo) Toby Simpson, Chairman of HR Summit and Expo 2018 spoke with Dan Pink, Acclaimed author of #1 New York bestsellers ‘Drive’ and ‘To Sell is Human’. Watch the full interview here:

For 14 years, the HR Summit and Expo has pushed boundaries, challenged pre-conceptions, provided global benchmarking for regional employers, and catalysed new ideas for shaping the future of work.

Evolving from  a two-day, 150-participant conference to the powerhouse it is now – HRSE is the annual staple event for 5,000+ HR and business professionals from across MENA and around the globe, with one unified goal: gain the tools and resources needed for successful strategy execution to drive corporate success.

The rapid of disruptive change is not new but these seismic transformations are creating are creating new rules for businesses and HR. Agility, shifting mind-sets and adopting innovative technologies are needed to lead, motivate, manage and engage the 21st century workforce.

Daniel H. Pink is the author of several provocative, bestselling books about business, work, and behavior.

His books include:

  • When: The Scientific Secrets of Perfect Timing unlocks the scientific secrets to good timing to help you flourish at work, at school, and at home.
  • To Sell is Human: The Surprising Truth About Moving Others, which uses social science to offer a fresh look at the art and science of sales. To Sell is Human was a #1 bestseller on the New York Times, Wall Street Journal, and Washington Post lists and is being translated into 31 languages. More than a dozen outlets, from to The Washington Post, selected it as one of the best books of the year. It also won the American Marketing Association’s Berry Book Prize as the year’s best book on marketing.
  • Drive: The Surprising Truth About What Motivates Us, which draws on 50 years of behavioral science to overturn the conventional wisdom about human motivation. Along with being a Wall Street Journal, Boston Globe, Los Angeles Times, San Francisco Chronicle, and Publishers Weeklybestseller, Drive spent 159 weeks on the New York Times  bestseller lists. A national bestseller in Japan and the United Kingdom, the book has been translated into 35 languages.
  • A Whole New Mind: Why Right-Brainers Will Rule the Future, which charts the rise of right-brain thinking in modern economies and describes the six abilities individuals and organizations must master in an outsourced, automated age. A Whole New Mind was on the New York Times bestseller lists for 96 weeks over four years. It has been a Freshman Read at several U.S. colleges and universities. In 2008, Oprah Winfrey gave away 4,500 copies of the book to Stanford University’s graduating class when she was the school’s commencement speaker.
  • The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need, the first American business book in the Japanese comic format known as manga and the only graphic novel ever to become a BusinessWeek bestseller. Illustrated by award-winning artist Rob Ten Pas, The Adventures of Johnny Bunko was named an American Library Association best graphic novel for teens
  • Free Agent Nation: The Future of Working for Yourself, a Washington Post bestseller that Publishers Weekly says “has become a cornerstone of employee-management relations.” In 2013, the U.S. Department of Labor and the Library of Congress selected Free Agent Nation as one of 100 Books That Shaped Work in America.

Pink was host and co-executive producer of “Crowd Control,” a television series about human behavior on the National Geographic Channel. He also appears frequently on NPR’s Hidden Brain, the PBS NewsHour, and other TV and radio networks in the US and abroad.

He has been a contributing editor at Fast Company and Wired as well as a business columnist for The Sunday Telegraph. His articles and essays have also appeared in The New York Times, Harvard Business Review, The New Republic, Slate, and other publications. In 2007, he was a Japan Society Media fellow in Tokyo, where he studied the country’s massive comic industry.

For the last six years, London-based Thinkers 50 named him, alongside Michael Porter and Clayton Christensen, as one of the top 15 business thinkers in the world.

Pink’s TED Talk on the science of motivation is one of the 10 most-watched TED Talks of all time, with more than 19 million views. His RSA Animate video about the ideas in his book, Drive, has collected more than 14 million views.

He currently serves on the advisory boards of RiseSmart, Betterment Institutional, Heleo, and Hubspot.

Before venturing out on his own 20 years ago, Dan worked in several positions in politics and government, including serving from 1995 to 1997 as chief speechwriter to Vice President Al Gore.

He received a BA from Northwestern University, where he was a Truman Scholar and was elected to Phi Beta Kappa, and a JD from Yale Law School. He has also received honorary doctorates from Georgetown University, the Pratt Institute, the Ringling College of Art and Design, and Westfield State University.

Pink and his wife live in Washington, DC. They have three children — a college junior, a college freshman, and a high school freshman.

Toby Simpson is the founder and the former Managing Director of the Gulf Recruitment Group, which ranks amongst the leading executive recruitment firms for the marketing profession across the GCC. Toby began his career in market research in London in 2000 focusing on quantitative analysis for the pharmaceutical sector working with major clients on interpreting the success of new therapy launches across the UK. Toby grew up in the Gulf and returned to work here in 2007 with a major global form before forming the Gulf Recruitment Group in 2009 which is now the second largest independent firm in the region. Having focussed on board and executive management placements across the region, he sold the business earlier this year and currently consults on various HR related assignments with investment firms and holding companies in Saudi and the UAE. He is a careers expert on the weekly Dubai Eye radio show “Career Connect” and an occasional speaker or host at business events in Dubai.