By Karin Volo

Competition is the old mindset. It’s out and collaboration is in.

Engage­ment in a company revolves around the people, their passions, and the purpose. It leads to a higher productivity level; the profits are a natural result and the company is able to have a greater positive impact.

Collaboration is taking over. Stronger value connections are forming with customers, as loyalty increases and customer evangelists want to see the success of the company. So-called competitors are sharing the market because they understand that they are there to serve their customers and the market and do not have fear that they will lose business by doing so. Collaboration works on several levels.

  1. Employees tend to become good friends in Amazing Companies. They are there for each other beyond the 8-5 work hours. They tend to bond by spending time together after hours, on the weekends, and on trips.  They fall in love with each other, get married, and their children also become friends. They also go to weddings and celebrate birthdays and big events. As Jenn Lim, the cultural consultant for Zappos, says, “If you get the culture right, then the rest just falls into place.”
  2. The new paradigm shift is about supporting and giving back. It’s been shown time after time that when people work together in a collaborative environment, they achieve more than if there is a competitive driving force that is pitting them against each other. So working together with others in the same industry (formerly referred to as “the competition”) actually brings better service and makes the pie bigger for all to share.
  3. Amazing Companies know that a collaborative business works well—it exists for the good of everyone. There is a definite energy that comes from employees who enjoy working together. This extends outwards beyond the walls of the company to their partners, affiliates, suppliers, and vendors, as relationships are treated with respect and caring for each other. 

Even doing boring work, like filling out an excel sheet and crunching numbers (well, ok that might be exciting for some still), becomes significant and meaningful when the employee knows that he or she is contributing to making the world a better place in some way.

They stop being a cog in the machine and know that what they do makes a difference—they are able to contribute on a personal level to a company contributing on a much bigger level. This excites them to get up in the morning and come to work.

Leaders of all companies have a choice now. The choice is to try to hold onto the status quo… or to embrace a new mindset and an empowering way of doing business. Creating a company culture based in collaboration is an important part of creating trust and an environment where employees can thrive.

Give the employees the opportunity to be the best that they can be and watch to see just how much the company will transform. It is, after all, the Age of Transformation. We’re evolving… It’s time to create Amazing Companies as the standard, not the exception!

Karin Volo, an expert in engagement, career, personal and organizational development, is known as the Evolution Expert. With over 15 years experience working with executive search, leadership mentoring as well as professional inspirational speaking. Karin is the co-author of international best-selling ENGAGE! You can find out more about Karin and how to create an Amazing Company at .

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