Some may argue that the marketing industry and the learning industry have little in common. The two industries have their differences but share an underlying goal: to influence how others think and behave.
Let me tell you a story of failure in my life that caused me to lose confidence in myself.
Culture matters. Marketing professionals have known this for a long time. Look at the websites for global brands such as Pepsi or Coca-Cola and see how they design them differently for different countries. In the field of talent development, we are just beginning to grasp how profoundly culture affects us. Culture can make the difference between good training and bad.
How Does Coaching Help? What’s Driving the Growth? Why Is It So Powerful?
I had been designing e-learning with no real guidelines or structure—only my own strategies for what had worked in the past. So here’s an aricle to teach you how to create a smart e-learning Instruction design.
Keeping staff fully trained in all aspects of their role not only allows for greater workplace synergy and greater productivity, it also gives employees a tangible sense of progression and achievement. As they learn new skills and take on greater responsibilities, they feel more satisfied…
The challenges training professionals face at work are akin to a pilot flying in the dark without air traffic control. What I uncovered is shocking, widespread, and downright disabling to a trainer’s success.
Are they better presenters? Do they use PowerPoint slides or flipcharts in some magical way? Or is it how they prepare?